The Pompadour: A Luxurious Ode to Classic English Barbershops

Reviving the Nostalgia of Barbershop Fraternities through Exquisite Fragrance Packaging

The Pompadour is not just a fragrance; it's a gentleman's pocket companion. It's a reminder of a time when men enjoyed the luxury of a dedicated space - the barbershop. The packaging design of The Pompadour is a tribute to this unique experience. The inspiration for the design came from the late 18th to mid 19th century, a time when barbershops were not just places for haircuts or shaves but were spaces where fraternities were formed.

The design of The Pompadour is unique and thoughtful. The box, inspired by the checkered floor of a barbershop, gives the feeling of sitting on a barber chair. The bottle, designed like a classic barber pole, features vertical grooves. True to an actual barber pole, the red, white, and blue helix rotates as the bottle is unscrewed. The product information is presented on a sheet designed like an old-style newspaper, adding to the authentic feel.

Sustainability is at the heart of The Pompadour's design. The glass cylinder bottle comes with a refillable capsule that can be easily removed and replaced. The outer packaging is made of recyclable materials, making it an eco-friendly choice. The design team, led by Ivie China, worked efficiently within a limited budget to deliver a product that fully meets the brand owner's brief.

The Pompadour has been well received since its launch. It has attracted attention from social KOLs and category product reviewers. High-end barbershops have sought collaboration with the brand, offering to display and feature the product within their retail stores. The product's success is a testament to the thorough research conducted by the design team to understand the market and identify key insights.

In conclusion, The Pompadour is more than just a fragrance. It's a luxurious experience that transports its users back to the classic English barbershop era. The packaging design, inspired by the barbershop experience, combined with the sustainability focus, makes The Pompadour a truly unique product. The design was awarded the Golden A' Packaging Design Award in 2022, a testament to its outstanding and trendsetting creation.